Trusted Partner

In a World of Change, Knowing How to Adapt is Critical

July 24, 2020

What’s different? Everything.

In recent months, the global food supply chain has been tested like never before. As the COVID-19 crisis continues, our industry has been forced to respond to rapid shifts in consumer behavior, from the initial panic-buying spree that led to depleted stores shelves and fears about product shortages, to potentially long-term changes such as online grocery shopping playing out faster than anyone ever anticipated.

At Lineage Logistics, we’re utilizing our unmatched expertise and resources to keep the food supply chain running while helping our customers prepare for the new normal. 

Customers need partners who can evolve. Fast.

Right now, food growers and producers everywhere are taking a deeper look at every link to ensure their supply chain operations run as intelligently and efficiently as possible. And what they’re seeing is the unrivaled benefits that come with a single provider who can help them optimize at every step across the entire supply chain.

At Lineage, we understand the massive shift for shorter delivery times and the demand for supply chain transparency will continue to place pressure on our customers. And we’re ready to help them respond.

Lineage is a trusted and proven partner for:

The way consumers get products is changing.

Along with the surge in overall demand at grocery stores, Lineage has helped customers react to the overnight changes in the way consumers shop. Online grocery sales have exploded, with an increase of 110% in daily sales between March and April.

Many consumers who were not online grocery shoppers before the pandemic have since changed their habits and will remain online shoppers moving forward. While only about 3% of grocery spending in the U.S. was online before the outbreak, research by the consulting firm Bain & Company predicts that could increase to between 5% and 10% post-COVID-19.

While this has been forecasted for some time, no one expected it to happen so quickly. A newly released report from Nielsen and the Food Marketing Institute found that online sales of food and beverages will reach $143 billion by 2025. In contrast, the same report in 2017 predicted that online grocery sales would hit $100 billion by 2025.

As consumer demands and preferences evolve rapidly, the importance of a strong and streamlined supply chain has never been more apparent to food growers and producers. Speed and efficiency are critically important – but not at the expense of quality and freshness. 

Solutions for now. Solutions for what’s next.

The COVID-19 pandemic has brought with it many challenges for our customers and the food supply chain. But it has also confirmed that a strong, agile and creative partner such as Lineage, with access to resources, is not only critical but essential.

If it wasn’t clear before, it’s certainly clear now – Lineage is that partner.


The amount U.S. e-commerce jumped in April, compared to the baseline period in early March before shelter-in-place restrictions went into effect. (Adobe Digital Economy Index)


The rise in grocery orders placed online for store pickup by consumers during the period of Feb. 24 to March 21. (Adobe Digital Economy Index)


The surge in demand Lineage warehouses have handled since the pandemic began.